The Rogues Gallery Writers meet this week to discuss marketing ideas for our first book, Writing is Easy. This book is actually a number of years in the making. It's been through the edit phase with final re-writes being completed as I key this. This book's primary purpose is to challenge other writers to get out there and make things happen with their craft.
The days of write-and-hope are over for those willing to listen. We have a message we want the writing community to seize upon - you can get your writing into print in front of as many people as you are willing to work for. Once your book is published, the real work begins, so whether you sell 5 books or 5,000 will depend mostly upon you the author.
There is no reason for you to be at some publisher's mercy though. You can get your book published, the only question is do you have the desire and fortitude to see it through, and if you do, do you again have the desire and fortitude to market and promote.
Marketing and promoting are what makes or breaks a book. I'd love to write that it's content that makes or breaks a book, but alas, that is not true in this day and age. A great marketer can sell a shitty book, and a pathetic marketer can ruin a classic. That's the world we live in folks. Rage against the machine all you like, but remember, this machine is what feeds writers money. If you want to make a go of writing, you need to learn how books are sold today.
All that said, the Rogues Gallery Writers have some work to do Thursday. We have to plan a marketing campaign and assign tasks that will implement the plan. This can be tedious, but fun as well. I'll let you know what we come up with...
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