Notoriety

Observing the reviews written about fellow Rogues Gallery Writer Rebekah Hunter Scott, I'm learning that a little bit of controversy can go a long way when it comes to marketing and promoting. One online reviewer raved about the book - Motherhood is Easy - except for two little sentences that took minor exception to some four letter words in the book.

Now, there are no f-bombs, and actually, what passes for four letter words in the book, by today's standards, don't even qualify as a hiccup in social speech. But the opportunity to chime in on this issue brings with it some needed notoriety. Getting others to comment on the blogger's review can help ratchet up the publicity as well.

Another blogger wrote a somewhat tongue-in-cheek piece about the plethora of books out there on Amazon about Motherhood. This author wrote a humorous comment after each title she listed. When she stumbled across Motherhood is Easy, her comment was, "Obviously written by a man."

This is a huge opportunity for Rebekah to connect with someone. This is one way to market a book. Find people saying something about your book that is a little off, and then turn it to your gain.

As the Rogues Gallery Writers gear up for the release of our collection of short stories, Writing is Easy, we will need to keep these types of opportunities in mind. A negative comment can turn into something positive if you just step back and figure a way to do it.

The Rogues Gallery Writers will be looking for tons of notoriety very soon. We will be blogging and guest blogging, interviewing on radio and signing books. We will also be looking for negative statements and finding ways to put a positive spin on them.

Viva le Rogues!