Thursday, July 8, 2010

Writing is Easy

Yes, writing may be easy, but the time spent promoting can be overwhelming. Our new book - Writing is Easy is now at the printer. We are waiting on the proofs, then we go to print and a whole new Rogues Gallery Writer needs to emerge.

We have websites to develop and update. We have blogs to write, interviews to schedule, reviews to seek out and potential buyers to find. This is an arduous task that requires dedication to our book, our craft and our vision.

All of us desire to get "out there" and make this happen. Desire is a critical ingredient to getting a book to take off. But desire is nothing without action. Action comes in the guise of hours normally spent elsewhere being put to use in doing the above actions that create a 'buzz'.

A book without buzz is a doorstop. As Rebekah is learning with her excellent, excellent book - Motherhood is Easy, constant promoting is the way to success. Even minimal success. The first 100 to 200 book sales come easy. Friends, family and acquaintances buy either out of love, support, curiosity or simple kindness.

The public at large is a different animal. They don't give a shit about our book. We must do something to create excitement or interest. The reading public has no vested interest in us. They couldn't care less whether we sell s single copy.

We feel strongly that our book is viable, interesting and helpful to writers. We also feel the book is viable, interesting and entertaining to fiction readers. Just because we feel this way does not mean anyone else does. We must transfer our feelings by infusing the book buying public with our enthusiasm.

The prospect of hours building websites and creating content can be viewed drudgery or investment. Obviously one view contains much more oomph than the other. These are the Renaissance Days of publishing. We're breaking out of the Dark Ages of publisher domination and exploitation and entering a brave new world.

Marketing and business savvy are critical if writers wish to take advantage of their new found freedom. Look for the Rogues Gallery Writers to step up and make things happen. We will be looking for anyone who will listen to our message. We will be looking for every writer who dreams of publication but has been stonewalled.

Writing IS easy. The rest is just plain ol' fun!

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